98 Hospitality is a London-based hospitality consultancy built on over 25 years of premium operational leadership across restaurants, bars, hotels, and hospitality brands.
Founded in 2022, the brand reflects a hospitality journey that began in 1998, working with some of London’s most recognised venues and hospitality groups.
We specialise in hospitality operations, guest experience, beverage strategy, recruitment, team performance, and operational optimisation.
Through strategic consultancy and hands-on execution, we help hospitality businesses improve standards, structure, efficiency, and long-term performance.
SERVICES
Strategic consultancy for hospitality operations, people, beverage, performance, and growth support.
HOSPITALITY STRATEGY
Operational planning, concept positioning, restructuring, and strategic support for hospitality businesses.
BEVERAGE STRATEGY
Wine, spirits, bar concepts, supplier partnerships, premium beverage programme development, and drinks performance optimisation.
MENU & CULINARY
Menu optimisation, concept refinement, culinary support, and operational alignment to improve guest experience and profitability
PERFORMANCE
Cost control, labour efficiency, revenue analysis, operational profitability, and business performance improvement.
GUEST EXPERIENCE
Service journey refinement, standards development, hospitality culture, and customer experience optimisation.
HOSPITALITY OPERATIONS
Operational audits, SOP development, workflow optimisation, service efficiency, and operational performance improvement.
SELECTED PROJECTS & COLLABORATIONS
Hospitality operational turnarounds, strategic consultancy, and premium brand collaborations.
Americana London
FOH Performance & Culture Transformation
✔ Service performance improved within first month
✔ Team retention above 80%
✔ Stronger internal culture and operational standards
✔ Google rating 4.7+
Kama by Vineet
Harrods Concession
Multi-Outlet Hospitality Operations Support
✔ 40% sales growth in first month
✔ Team retention above 80%
✔ Google rating consistently 4.6+
✔ Restaurant, takeaway, and central kitchen support
Sake Bar Limited (3AKE)
Business Restructuring & Multi-Brand Development
✔ Revenue growth of 80%
✔ Social/business exposure increased x10
✔ Retention between 80–90%
✔ Multi-brand operational development
The Locals
Chelsea
Operational Turnaround & Commercial Repositioning
✔ 100% budget achieved in year one
✔ 30–40% annual sales growth
✔ Team retention above 80%
✔ Google rating consistently 4.6+