About 98 Hospitality
Founded in 2022, 98 Hospitality is the culmination of my personal journey through the hospitality industry. The name “98” marks the year I began my career, back in 1998, working with some of London’s most renowned restaurants, hotels, and hospitality groups.
Over the past 25+ years, I’ve led operations, opened and restructured venues, built high-performing teams, and supported businesses in delivering exceptional guest experiences.
With 98 Hospitality, I offer bespoke consultancy services designed to elevate every aspect of hospitality operations, from strategy and service to structure and culture.
Based in London, I have worked closely with clients across the UK to help shape meaningful, lasting success.
Michel Bezir
Founder, 98 Hospitality
SERVICES
Market analysis & research, business planning, development and support
BASIC BUSINESS PLANNING
Let's work together to create a customized strategy that meets your specific needs
FREE (30min) CONSULTATION
FINANCIALS
We work closely with you to analyze your revenue and expenses, identify opportunities for improvement and develop a customized plan to maximize your financial resources
CULINARY
Culinary development creates unique dining experiences through new dishes, techniques, flavours costs, profits and operations
OPERATIONS
We analyse your operations for improvement and offer guidance on service operation procedures.
BEVERAGE
Our services include creating unique bar experiences, cocktail menus, curating exceptional wine lists, and training.
Two years support plan
Collaborations
“Have a solid start and plan your business for growth.”
Americana London
2023-2024
FOH operations improvement in the first month, Retention 80%, Improved Business culture within the team into efficiency’s , Google Rating 4.7/5
Harrods - Kama by Vineet
2022-2023
Sales increased by 40% in the first month, Retention 80% Rating 4.6+/5 consistent
Multiple outlet project of restaurant, take away counter and central kitchen
Sake Bar Limited (3AKE)
2019-2021
Re-structuring the business assessing strengths and moving forward to, growth sales, increased revenue by 80% Social/business exposure increased 10 folds, Rating 4.6+/5 consistent, retention 80-90%, Multi brand project of Sushi restaurant, Poke deliveries and Spirits e-shop
The Locals, Chelsea
2017-2019
Sales 100% budget achieved within the first year, Sales increased 30-40% in year 2, Retention 80%, Google Rating 4.6+/5 consistent. Social/business exposure increased 10 folds after lockdowns,